What is a GTIN code and how to get it for your products

Introduction

In a globalized world, product identification has become fundamental for trade. The GTIN (Global Trade Item Number) is the international standard that allows unique identification of products worldwide.

What is a GTIN?

A GTIN is a unique numeric identifier assigned to commercial products. It functions as the product's "identity card" in the global supply chain.

GTIN types by length:

• GTIN-8: 8 digits (compact products)
• GTIN-12 (UPC): 12 digits (mainly USA and Canada)
• GTIN-13 (EAN): 13 digits (international standard)
• GTIN-14: 14 digits (shipping units)

Who should assign the GTIN?

The brand owner or manufacturer is responsible for assigning GTINs to their products. This cannot be done by distributors or retailers.

How to obtain a GTIN for your products

1. Join GS1

The first step is to become a member of GS1 in your country. GS1 Spain, GS1 Germany, GS1 USA, etc.

2. Obtain your GS1 Company Prefix

Upon joining, you receive a unique company prefix that identifies your organization.

3. Assign GTINs to your products

Using your prefix, you assign unique numbers to each product variant.

4. Register GTINs in the GS1 database

Register your products in the global database for retailers to access the information.

Benefits of having a GTIN

• Access to retail: Many chains require GTIN for listing products
• Complete traceability: Track products throughout the supply chain
• Process automation: Facilitates inventory and sales management
• Global credibility: International standard recognized worldwide

GTIN and Digital Product Passport (DPP)

With the upcoming ESPR regulation, GTINs become even more important as they integrate with Digital Product Passports, providing consumers with complete information about sustainability and origin.

Conclusion

GTIN is essential for any company looking to sell products in retail or online. Through GS1, you can obtain your codes and ensure your products are properly identified globally.